Start in the hospitality industry

What you need for a successful start

Starting out as a self-employed person in the hospitality industry involves many decisions. This chapter helps you plan, organize and implement — from choosing a location to opening.

Pay attention:

Choose your location wisely —
Pay attention to the rental agreement, location, target groups
Plan your offer economically —
small, fresh, comprehensive and transparently calculated
Get all necessary permits —
including fire protection and zone compliance
Put together a good team —
with clear roles and training right from the start
Establish a financial plan —
with liquidity planning, investment requirements and reserves
Think about marketing & communication —
especially for the opening

Preparation & concept

Define concept & offer
Get yourself the necessary advice
Create a liquidity plan
Contact local suppliers
Evaluate location, check rent agreement or sales contract
Permits apply
Kitchen equipment and furniture
organizing
Digitalization of administration
check
Clarify insurance coverage:
Business and social insurance
Create an emergency and hygiene concept,
Plan safety aspects
Prepare personnel recruitment
Prices based on materials and
calculate personnel costs
Wages and social security contributions:
think about additional costs

Communication & opening

Plan opening date and
ideas for activities
Build up website, Google Maps
and social media
Design flyers, posters or ads
Opening with local partners,
coordinate
Guest list, feedback card,
Create an invitation circle

Your way
for the opening

location
& concept

permits
& Formal

fitment
& Purchasing

team
& training

Opening &
communications

Our partner recommendations:
Contact point for
general questions
Contact point for managing directors:
Inside SME-helpline.ch
Hospitality Industry Association
Gastro training and coaching
gastrosuisse.ch
digital agency
binaryone.ch
Graphics and signaling
Anja-wild.ch